Smile Train Announces Bill Swersey as Senior Vice President of Communications
New York, New York (April 2, 2025) – Smile Train, the world’s largest cleft-focused organization, is pleased to announce the appointment of Bill Swersey as the new Senior Vice President of Communications. In this role, Swersey will lead Smile Train’s global communications strategy, strengthening brand presence and amplifying the organization’s impact worldwide.
“I am honored to join Smile Train and help drive their vision forward,” said Swersey. “Storytelling is at the heart of effective communications, and Smile Train’s work provides incredible, life-changing stories that deserve to be shared with the world. I look forward to collaborating with the talented team at Smile Train to elevate our messaging, expand our reach, and make an even greater impact for cleft-affected children and families in need.”
With over 20 years of experience in digital transformation, marketing, branding, and communications, Swersey brings a wealth of expertise to Smile Train. Most recently, he served as Vice President of Communications at HIAS, the world’s oldest refugee protection agency, where he spearheaded award-winning digital initiatives and developed high-performing, data-driven strategies to enhance engagement and visibility. A former journalist with a deep passion for storytelling, editorial content, and video, Swersey has a strong track record in media relations, social media, online fundraising, and advertising. His extensive experience in building high-performing teams and leveraging technology will be instrumental in advancing Smile Train’s vision to sponsor life-changing cleft care for children around the world.
“We are thrilled to welcome Bill to our Smile Train family,” said Susannah Schaefer, President and CEO of Smile Train. “His deep expertise in digital communications, brand strategy, and storytelling, combined with his passion for impactful work, will be invaluable as we continue to expand our reach and transform more lives. We look forward to the leadership and innovation he will bring to our team.”
Swersey’s appointment comes at a pivotal time for Smile Train as the organization continues to enhance brand awareness and engagement efforts worldwide.
About Smile Train
Smile Train empowers local medical professionals with training, funding, and resources to provide free cleft surgery and comprehensive cleft care to children globally. We advance a sustainable solution and scalable global health model for cleft treatment, drastically improving children’s lives, including their ability to eat, breathe, speak, and ultimately thrive. To learn more about how Smile Train’s sustainable approach means donations have both an immediate and long-term impact, please visit smiletrain.org
Media Contact
Nicole Bell | Public Relations
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