Lori Nilsen
Senior Director, Marketing Technology
Lori joined Smile Train in 2019, serving as the Senior Director of Marketing Technology. She currently manages the Database and Web Development teams, working closely with marketing, content, fundraising, development and other internal departments. Lori’s focus is on evolving and optimizing the organization’s efforts to drive continuous innovation of its technology stack to support exponential business growth and allow Smile Train to create a bigger impact globally.
Lori leverages prior experience in various B2B and B2C digital marketing roles in developing strategic demand generation campaigns, defining metrics and reporting dashboards, optimizing systems for operational efficiencies, and driving tactical business objectives. She specializes in a multitude of digital marketing technology platforms, user experiences, and managing and optimizing data.
Lori holds a Bachelor’s degree in Communications from Marist College with a minor in Art. Her prior professional experience also includes email marketing, social media marketing, and event marketing.