Kylie Jenner Launches Limited Edition Lip Kit on World Smile Day® to Benefit Smile Train
100% of Net Proceeds from Jenner’s “Smile” Lip Kit Will Be Donated to Support Cleft Surgery for Children Around the World
NEW YORK — In celebration of World Smile Day®, Kylie Jenner, Creator of Kylie Cosmetics, entrepreneur, television personality, style icon and Smile Train Ambassador, today announced the launch of the “Smile” Lip Kit, a limited edition set from her Kylie Cosmetics℠ line. The lip kit will be made available on October 3 and for sale while supplies last. Jenner will donate 100 percent of net proceeds to Smile Train, the world’s largest cleft charity.
The two-piece Kylie Cosmetics℠ lip kit includes a Matte Liquid Lipstick, a long-wearing, moisturizing lipstick with high intensity pigment for an instant bold matte lip, and Lip Liner, a creamy lip pen that makes application easy and comfortable.
The “Smile” lip kit sells for an MSRP of $29.00 and is available exclusively on KylieCosmetics.com, while supplies last. “As the ambassador for Smile Train, I am excited to have the opportunity to donate 100% of the net proceeds from my newest Lip Kit “Smile” to this amazing organization,” said Jenner. “It is incredible to know that in doing so I am helping give thousands of cleft children around the world new smiles.”
Kylie, star of E! network’s #1 television series, Keeping Up with the Kardashians, now in its twelfth season and broadcast in over 160 countries worldwide recently partnered with Smile Train as an Ambassador to raise awareness of the issues faced by children living with untreated clefts. Over 170,000 children in developing countries are born with cleft lips and/or palates each year. Children with untreated clefts live in isolation and, more importantly, have difficulty eating, breathing and speaking. Smile Train's sustainable model provides training, funding and resources to empower local doctors in over 85 countries in the developing world to provide 100 percent-free cleft repair surgery and comprehensive cleft care in their own communities. Cleft repair surgery is simple, and the transformation is immediate. Since its founding in 1999, Smile Train has provided more than one million cleft repair surgeries.
“Smile Train is grateful for Kylie’s’commitment and efforts to support children living with untreated clefts,” said Susannah Schaefer, CEO of Smile Train. "We are excited to be able to provide children born with clefts with new smiles and a fresh opportunity to lead full and productive lives.”
For more information on the Kylie Cosmetics℠ “Smile” Lip Kit, please visit KylieCosmetics.com. To learn more about Smile Train's global efforts and to make a donation, please visit smiletrain.org/kylie. Follow Smile Train on Twitter and Instagram @SmileTrain and like us on Facebook at facebook.com/SmileTrain.
About Smile Train
Smile Train is an international children’s charity with a sustainable approach to a single, solvable problem: cleft lip and palate. Millions of children in developing countries with untreated clefts live in isolation, but more importantly, have difficulty eating, breathing and speaking. Cleft repair surgery is simple, and the transformation is immediate. Our sustainable model provides training, funding and resources to empower local doctors in 85+ developing countries to provide 100%-free cleft repair surgery and comprehensive cleft care in their own communities. To learn more about how Smile Train's sustainable approach means donations have both an immediate and long-term impact, please visit smiletrain.org.
About World Smile Day®
World Smile Day® was created by Harvey Ball who believed that everyone should devote one day each year to smiles and acts of compassion throughout the world. Ball, who created the smiley face logo in 1963, created World Smile Day® to revitalize the original meaning of his logo: a symbol of generosity.
About Kylie Jenner
Kylie Jenner is one of the world's most-followed people on social media with a combined following of over 100 million users and counting. Named to TIME Magazine's list of most influential teens for the last 2 years, Kylie is a successful entrepreneur, fashion designer, author, TV personality and style icon. In November 2015, Kylie launched her cosmetics brand, Kylie Cosmetics, inspired by her love for makeup and passion for business. The debut product, Kylie Lip Kit, was a sell-out success and her eCommerce site KylieCosmetics.com is one of the most successful online stores in the world today. Along with her sister Kendall, Kylie has launched her clothing line, the Kendall +Kylie Collection, and a mobile game called Kendall & Kylie. In November, Kylie will release the next book in the sci-fi series she's written with her sister Kendall titled Times of the Twins. Kylie continues to create new and innovative content for her app, The Kylie Jenner Official App, and website KylieJenner.com, which debuted at #1 in the app store in September 2015.
About Kylie Cosmetics℠
Kylie Jenner launched Kylie Cosmetics℠ in 2016 after the global launch of her wildly successful liquid lipstick + lip liner duo, the Kylie Lip Kit. The current collection, sold exclusively through KylieCosmetics.com, features 30+ matte, gloss and metal shades for lips, a selection of eye liner kits complete with gel and pencil liners (Kyliners) and an eye shadow palette composed of Kylie's must-have shades for eyes. Kylie Cosmetics℠ products are not tested on animals, and all shades of The Kylie Lip Kit℠ (excluding Candy K) are vegan.
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