Snowfox and Smile Train

Smile Train and JFE Franchising are proud to continue their partnership through 2021.

Snowfox Cafe with staff

JFE Franchising, Inc. and Smile Train have been proud partners since 2016. Operating under their leading brand Snowfox, JFE Franchising, Inc. operates more than 1,000 full-service fresh sushi bars in wholesale, supermarket, retail, and other non-traditional settings. Under the leadership of its president, Stacy Kwon, Snowfox has grown to become the largest global retail sushi provider outside of Japan since its founding in 2005. Snowfox sushi bars and products are available in Kroger, WinCo Foods, Sam’s Club, King Soopers, Fry’s Food and Drug, Fred Meyer, Costco, Albertsons, Weis Markets, Hugo's Family Marketplace, Nino Salvaggio, Vons, and Hornbachers.

The employees and executive staff of Snowfox have proudly established a tradition of supporting the work of Smile Train. With the opening of every new Snowfox fresh sushi bar, Snowfox makes a donation to Smile Train in the name of their chefs. This serves as a reminder to staff to always celebrate customers with a welcoming smile, while helping to share smiles globally by supporting Smile Train’s important work in expanding cleft care. This culture of giving is deeply ingrained at Snowfox, where caring for employees and their surrounding communities is a core value.

Snowfox check signing

According to JFE Franchising President Stacy Kwon, “At Snowfox, we believe that embracing diversity frees everyone to grow and thrive as their truest, best selves. That’s why each franchise is a family-owned business, creating economic opportunities for employees and partners in their own communities.”

Smile Train’s Senior Director of Corporate Partnerships Justin McCarthy comments, “We are so grateful for the support of JFE Franchising. Our business models both thrive on the strength of a strategic, global model for quality and purpose that is delivered effectively on a very local level via qualified staff and superior products and service.”

Celebrating the Success of Snowfox

To celebrate Snowfox’s latest partnership with Kroger, which recently added 156 franchisee locations to its stores nationally, Snowfox is generously making a gift of over $38,000 to Smile Train in 2021.

Snowfox and its employees will continue working with Smile Train to celebrate every franchise win and grow employee and customer engagement in Smile Train’s work.