Kylie Cosmetics & Smile Train
Kylie Jenner, creator of Kylie Cosmetics, entrepreneur, television personality and style icon has partnered with Smile Train as one of the organization’s youngest Ambassadors helping children with clefts.
![Kylie Jenner holding a baby with cleft](/sites/default/files/styles/3_2__720x480/public/2021-02/kylie-jenner-smile-train-partner.jpg?itok=pkdwQMDY)
Smile Train is grateful for Jenner's commitment to helping children through her #IAmMoreThan campaign on social media and her frequent visits to children's hospitals.
Product cause marketing
Jenner launched a special-edition lip kit in collaboration with Smile Train called “Smile,” which, in its two limited runs, has raised nearly $500,000 for the charity.
Initially launched on World Smile Day®, celebrated annually on the first Friday in October, the special-edition kit sold out almost instantly and raised more than $159,000. With an exclusive relaunch of the shade in January 2017, Jenner raised an additional $300,000 for Smile Train. Overall, Jenner's nearly half-million-dollar donation will help fund 1,800 surgeries for children with clefts.
"As the Ambassador for Smile Train, I am excited to have the opportunity to donate 100% of the net proceeds from my newest Lip Kit ‘Smile’ to this amazing organization. It is incredible to know that I am helping give thousands of cleft children around the world new smiles."
– Kylie Jenner, creator of Kylie Cosmetics, entrepreneur, television personality, style icon and Smile Train Ambassador
About Kylie Cosmetics
Partners since: 2016
Partnership Type: Cause marketing, Financial contribution
Industry: Beauty
Website: https://www.kyliecosmetics.com