Cause Related Marketing

Cartoon image of child after cleft surgery

Smile Train Affinity Programs and Cause Marketing

There are lots of great and easy ways to donate to Smile Train and provide free cleft surgery to kids in need through everyday purchases and habits. Here you'll find some of our featured Affinity and Cause Marketing Programs. You can find even more on our Smile Train Pinterest page.

eBay for Charity

eBay for Charity makes it easy for people to support important causes, both in the U.S. and U.K. It enables sellers to donate a portion of their sales and buyers to shop while supporting their favorite charities — all the while giving nonprofits an opportunity to engage new supporters. By selecting Smile Train as your favorite charity on eBay for Charity, you can buy and sell items on eBay in support of children with untreated clefts.

TD Bank Affinity Membership Program

Help Support Smile Train at no cost to you!

Smile Train is a member of TD Bank’s Affinity Program, making it easy to support cleft repair and related treatment for children at no cost to you! Just simply link your accounts to Smile Train.

Whether you already have an existing account or if you plan to open a new checking or savings account, just ask your local branch manager or call 888-751-9000, and let them know you want to participate in TD’s Affinity Program to support Smile Train with Affinity Code: A3077. It only takes a few minutes and gives a lifetime of smiles to children in need.

Smile Train will never be given any of your personal information and nothing is taken from your account. Smile Train will receive an annual donation directly from TD Bank based on the average balances of participating members’ accounts.

If you would like more information about how you and TD Bank’s Affinity Program can help children with clefts around the world, please contact Timothy Trossman, Vice President, Store Manager, at 201-225-9820 or via email at

Thrivent Choice®

Smile Train has recently enrolled in the Thrivent Choice program. As an eligible member of Thrivent Financial®, you have the power to recommend what organizations should receive charitable grant funding from Thrivent.

Each eligible member is designated Choice Dollars® which you can direct to participating organizations like Smile Train throughout the year. By designating your Choice Dollars to Smile Train, you are helping us provide more surgeries and related treatment to children suffering with unrepaired clefts. To see if you are eligible to participate or to learn more about the program, visit the Thrivent Choice webpage.


Donate Your Car, Boat, RV, Motorcycle or Cell Phone to Support Us! CARS has made it easier for you to donate your car, boat, RV or even cell phone to us. They created a special Smile Train page, so be sure to book mark it or call them at 844-620-GIVE (844-620-4483). Don't tow that clunker to the junker, donate it and know you're supporting Smile Train!


Smile Train has partnered with CouponCabin, an online coupon site, to make it possible for everyone to give back! You’ll be able to donate the money you make shopping online through CouponCabin’s cashback program to Smile Train. In addition, CouponCabin will donate 20% of the cashback earned to Smile Train.


Airbnb has a history of working with their vast network of hosts around the world to foster social good. Smile Train is excited to announce that Airbnb is extending their CSR offerings to include a new program where any new host who uses this link to create a listing which is booked by a guest, will prompt a $250 donation to Smile Train toward providing cleft treatment to a child in need.