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Christie Brinkley Named Global Ambassador of World Smile Day® 2012 On Behalf of Smile Train

September 21, 2012

New York, NY — Smile Train, the world’s largest cleft lip and palate charity, has announced today that supermodel and actress Christie Brinkley will serve as Global Ambassador for World Smile Day® on October 5th. This marks the first year the event will be taking place in New York City’s Times Square.

In participation of World Smile Day®, Smile Train will be stationing photo booths in Times Square where onlookers and contributors can snap photos of themselves from 11:00am to 1:00pm. The booths will have the capability to instantly print photos and upload onto social media pages. In addition, Smile Train is joining forces with students from New York City schools to attend the event. The students will wear World Smile Day® t-shirts in support of Smile Train’s cause and will take part in events throughout the day that support this initiative.

World Smile Day® also marks the culmination of Smile Train’s “All It Takes Is A Smile” Campaign. The contest, which began on September 17th, encourages participants to upload their photos of a smile to Instagram, Twitter or Tumblr using the hashtag #SmileTrainWSD in the photo caption. Christie Brinkley will handpick a few of her favorite photos submitted on October 5th.

Sponsor, Famous Famiglia will donate $10.00 for each photo uploaded onto twitter, instagram, or tumbrl tagged #SmileTrainWSD during the campaign, with all proceeds benefiting Smile Train. The Famous Famiglia Pizzeria eatery in Times Square will also be serving free pizza from 11:00am to 1:00pm on World Smile Day® and will hold one photo booth inside.

“The Kolaj and DeBartolo families, along with the entire Famous Famiglia organization, are honored to have the opportunity to support such a wonderful cause, Smile Train. It is an important part of our personal and corporate culture to give back to the communities which we serve. And, we cannot think of a greater joy than putting a smile on a child’s face,” states Paul Kolaj, co-founder and CEO of Famous Famiglia.

""We are honored to have Christie Brinkley join us in celebrating World Smile Day® in New York City and to bring awareness to this cause,"" says Priscilla Ma, Executive Director of Smile Train. “We are also grateful to Famous Famiglia Pizzeria for their generous support of our All It Takes Is A Smile Campaign. Smile Train continues to provide life-changing, free cleft treatment programs for children born with cleft in more than 80 countries around the world - many of them the world's poorest. Through the support of sponsors and donations, we're giving very poor children the opportunity to live full and productive lives.""

Smile Train was formed to give children around the world the ability to smile, and the opportunity for a new and productive life. Every day, Smile Train provides more than 320 surgeries for poor children around the world. These surgeries not only provide the precious gift of a smile, but also, a second chance at life. World Smile Day® inspires individuals to think about how fortunate they are to have the ability to smile and how important it is to provide that opportunity to those less fortunate. Smile Train was founded in 1999, and has become the world's largest cleft charity with over 2,300 partner surgeons operating in over 1,100 partner hospitals and has helped children in over 80 countries. Every year more than 170,000 children are born with cleft lips and palates in the developing world. Each one can be helped with corrective surgery that costs as little as $250.

For additional information on the organization and how to get involved, please visit www.smiletrain.org.

About Smile Train

Our mission is to provide a child born with a cleft the same opportunities in life as a child born without a cleft. We provide free cleft surgery and comprehensive care to hundreds of thousands of poor children in developing countries and train doctors and medical professionals in over 80 countries.

Unlike many charities that do many different things, Smile Train's mission is focused on solving a single problem: cleft lip and palate.

Clefts are a major problem in developing countries where more than a million children are suffering with unrepaired clefts. Most cannot eat or speak properly. Aren't allowed to attend school or hold a job. And face very difficult lives filled with shame and isolation, pain and heartache. Their clefts usually go untreated because they are poor - too poor to pay for a simple surgery that has been around for decades.

We want our mission to be yours.

About World Smile Day®

World Smile Day® was created by Harvey Ball who believed that everyone should devote one day each year to smiles and acts of compassion throughout the world.

Ball, who created the smiley face logo in 1963, created World Smile Day® to revitalize the original meaning of his logo: a symbol of generosity.

About Christie Brinkley

Christie Brinkley received critical-acclaim in 2010 when she made her Broadway stage debut as merry murderess Roxie Hart in the Tony Award-winning hit musical “Chicago.” She continued her stage success reprising the role in London's West End. Back by popular demand, Christie reprised the role this spring on Broadway and continues to perform with the National Touring Company of ""Chicago."" This summer, Christie Brinkley received the prestigious 2012 Broadway Beacon Award. This award represents a not-for-profit Children's Theatre Company that brings the joys and advantages of musical theatre to NYC's under-served public school students. She recently honed her comedy chops in the new hit comedy “Celebrity Autobiography” where super star memoirs are acted out live on stage. In June, ""SOFO Goes SOHO"" honored Christie Brinkley for her contributions as a concerned environmentalist, especially for her work on the East End of Long Island, which is her home, at The South Fork Natural History Museum.

Christie Brinkley has appeared on more than 500 magazine covers worldwide. But more than that, she also excels as an artist, writer, photographer, designer, actress, philanthropist environmentalist and political activist. Combining her modeling experience with her artistic talents and diverse interests, Christie's career over the years has been interesting and dynamic and has been photographed in six continents and more than 30 countries. A Ford model for over thirty years, Christie was discovered by a photographer while studying art in Paris and mastering the French language at the age of eighteen. Since then, she has become the first model to ever appear on the cover of Sports Illustrated for three consecutive years, with a fourth Special Issue version and appeared in the publication's annual swimsuit issues and television specials for years to follow. In 1976, Christie landed the coveted CoverGirl contract, which launched the start of a 25-year partnership that marks the longest-running cosmetics contract of any model in history. The Total Gym has become the best-selling total body fitness equipment in the world. This year, Christie Brinkley showed off some serious dance moves for active wear company Danskin's ""Move for Change"" fall 2011 campaign. Known worldwide for her commitment to health and fitness. Christie wrote and illustrated a health and beauty book, ""Christie Brinkley's Outdoor Beauty and Fitness Guide"" which topped The New York Times bestseller list. On the big screen, she made her acting debut in 1983 opposite Chevy Chase as ""the girl in the red Ferrari"" in the hit feature film National Lampoon's Vacation and its 1997 sequel, Vegas Vacation. She also famously appeared in Billy Joel's classic music videos ""Uptown Girl,"" ""Keeping the Faith"" and ""All About Soul,"" as well as painted the Cover of his album ""River of Dreams"" Mick Jones' music video ""Just Wanna Hold.” Christie was recently featured in the Adam Sandler film, ""Jack and Jill.""

Christie is the recipient of many humanitarian awards including The USO Merit Award for her efforts to entertain our troops from Bosnia to Kosovo. She has also received many honors for her work protecting our health and the environment. She sits on the Board of Directors of The Global Security Institute and Radiation and Public Health Project, whose aim is to promote security thru the elimination of nuclear weapons and power plants. She has spoken on their behalf at both the United Nations and the Senate. She wants all kids to get an education and to that end, has created a Scholarship Fund at Ross School in East Hampton, NY. Christie's dedication to charity work includes the American Heart Association, South Hampton Hospital and Max Cure Foundation. Christie was recently awarded the ""Positively Beautiful Award"" for her work with Smile Train.

Press Contact

FRANK PR | 646.861.0843
Lina Plath - lina@frankpublicity.com
Stephanie Davidson - stephanie@frankpublicity.com