Shari joined Smile Train’s team in November 2005 and is currently the Vice President of Communications. She is responsible for Smile Train’s brand identity and messaging and oversees the organization’s global PR initiatives, social media efforts, and content curation.
Shari has been able to leverage her prior experience working for the world’s leading customer engagement agency, OgilvyOne, to help Smile Train reach many impressive smilestones. These include lighting the Empire State Building in Smile Train’s signature colors to raise awareness for children with clefts on World Smile Day® and filling the main arena of Brooklyn’s Barclays Center to celebrate one million new smiles.
In May of 2013 Shari had the opportunity to visit Cambodia. The extreme poverty and desperation she saw was tempered by the true spirit of Smile Train’s local in-country Cambodian partner surgeons and their teams. They are there, on the ground, seven days a week, 365 days a year – creating new smiles and new hope in a place where both can be few and far between. “Our programs, partners and children of Cambodia have left footprints on my heart and for this I am forever humbled, forever grateful and forever changed,” said Shari.
Shari holds a Bachelor of Science degree in Mass Communications from Boston University and markets smiles on a daily basis.